Get to the ThinkRoot.

Who’s Behind ThinkRoot

Get to Know Me

I’m Chad Corriveau, a Navy veteran and technical marketing strategist. ThinkRoot exists for one reason: to put everything I’ve learned and created in one place. No pitch. No services. Just the work, the lessons, and the craft behind how I approach storytelling in technology.

My path has taken a few unexpected turns. Before I ever built narratives for global platforms, I was building a business in Japan. Working there as a Western founder redefined how I think about communication, trust, and clarity. That experience shaped how I show up today and how I translate complex ideas into something people can actually use and remember.

For the past decade, I’ve focused on simplifying the messy parts of IT and AI. Keynotes. Demo stories. Product messaging. The behind-the-scenes thinking that helps teams make their story land with both technical folks and executives. ThinkRoot is where I keep pieces of that journey. Nothing for sale here, just an archive of what I’ve built, what I’ve learned, and how I think about the work.

If you found your way here, I hope something helps you sharpen your own message or gives you a different way to think about storytelling in tech. That’s the whole point of this space.

And just so it’s crystal clear: this is a personal portfolio. It isn’t a consulting business and it isn’t affiliated with my employer. Everything here reflects my own views.

Who this is for

ThinkRoot is for anyone who cares about clear communication in complex spaces. If you’re shaping a product story, wrestling with deep technical ideas, or trying to make sense of a noisy market, you may find something here that helps you see things in a new way.

You’ll find this site useful if you’re interested in how narratives are built, how demos are structured, or how to turn complicated concepts into something people can understand and act on. The content here reflects years of trial, error, and real world practice across different environments and audiences.

This isn’t about clients or categories. It’s about giving people a look at the craft behind simplifying complexity.

Why this approach works

Good storytelling in technology has nothing to do with spin or buzzwords. It starts with understanding the product, the problem, and the people who need to make sense of it. The examples and frameworks in this portfolio all come from that mindset.

I focus on the structure beneath the message, the patterns that create clarity, and the thinking that turns technical depth into something that feels real. Everything here has been shaped by experience, refined on large stages, and tested in environments where clarity truly matters.

My hope is that by sharing that process, others can borrow what works, adapt it to their own world, and create stories that make a difference.

What it's led to

The work in this portfolio reflects years spent shaping stories for complex technology and the teams who bring it to life. Over time, that focus on clarity has supported everything from major launch moments to everyday communication tools used across different roles and regions.

Here are a few areas this approach has influenced:

• Keynote storytelling and demo structures built to make complicated ideas feel simple

• Content systems that helped teams stay aligned as products and messages evolved

• Positioning frameworks that clarified value for new concepts and emerging technology

• Training and communication materials shaped for global audiences, including Japan

• As I continue building out this portfolio, I’ll be adding more examples and deeper breakdowns of how each piece came together and why it worked.
  

  Coming soon: stories and reflections from people who’ve seen this thinking up close.